AT&T: Accelerating the Path to Leadership for Women—Improving Talent Pipeline Health and Performance
To strengthen its leadership pipeline and unlock greater business performance, AT&T chose to invest in accelerating the readiness of high-potential women. By deploying New Lens® they equipped more women to step into leadership roles—bringing forward new perspectives, ideas, and innovation.
Their challenge: fewer women were advancing from assistant store manager to store manager roles. After some investigation, they found that the women lacked confidence in their readiness for promotion and weren't raising their hands to be considered.
The company knew that investing in women's development would be crucial to solve this. They needed to prepare more women for the next level of leadership by instilling confidence in their capabilities and further bolstering their leadership skills. But how to accomplish this without totally upending the women's work schedules, busy lives, and their need to be onsite? Their existing training solutions would be destined to fail. They had to innovate.
““I like the content and the emphasis on how YOU can develop yourself. Too many development programs miss out on the importance of reflection and deliberate action. This app exemplifies how to make a difference in your own career.””
The Solution: Equipping Women to Lead—and Drive Greater Business Results
Recognizing the need to strengthen leadership capabilities, the compamy chose to deploy New Lens. Its flexible micro-learning platform aligned seamlessly with their competency model, delivering targeted development in areas critical for business success. New Lens addressed long standing capability gaps, helping AT&T build a stronger leadership pipeline and accelerate employee impact across the business.
““New Lens is more of what we need. This is easy and the content is super meaningful to me. I feel like I’ve got four full-time jobs. What I love about New Lens is that I can work on it in between things in little spurts. It’s great how digestible this is – videos are two to seven minutes and the articles are short. Although I’m an HR Business Partner, these modules have applicability to any role.””
The Result: Accelerated Readiness, Stronger Leadership Pipeline, Measurable Business Impact
Participant feedback highlighted the powerful impact of the New Lens experience with scores of 9.2 for relevance, 9.4 for quality of the content, and an 8.6 likelihood to recommend on a scale of 1 to 10. The program delivered highly applicable, real-world leadership strategies that immediately supported participants’ growth and positioned them for greater business impact.
““The New Lens app is a fast, convenient and easy way to practice self-improvement and development throughout your day or week. It takes a practical and focused approach to provide actionable items you can execute on in the real world.””